TVS Motor Firm enters Europe’s e-bike market, acquires Swiss firm EGO Motion, Auto Information, ET Auto


TVS Motor purchased an 80% stake in EGO to generate over $100-150 million {dollars} over the following three to 5 years.

Mumbai: South India-based TVS Motor Firm has entered the quickly rising $23.5 billion world e-bike enterprise with the acquisition of Switzerland-based e-bike maker EGO Motion.

TVS Motor purchased an 80% stake in EGO for $17.9 million to generate over $100-150 million {dollars} over the following three to 5 years, collaborating within the rising demand for e-bikes within the European continent.

Sudarshan Venu, Joint MD, TVS Motor Firm stated, “The partnership with the EGO Motion reaffirms TVS Motor Firm’s dedication in direction of electrification and a complete sustainability agenda.

“We’re constructing a strategic customized e-mobility ecosystem by scaling up distinctive manufacturers that share our imaginative and prescient of delivering participating buyer expertise benchmarks by means of cutting-edge, aspirational merchandise. EGO Motion’s customer-centric merchandise in Europe With a robust presence, an unparalleled Omnichannel community and a visionary workforce on high of it. Collectively, we are going to handle world urbanization by offering distinctive e-mobility options with e-cycles and mobility in numerous kinds,” stated Sudarshan. .

EGO Motion is a worthwhile firm with gross sales of round 3500 items in 2020, producing income of $6 million, which TVS needs to double to $10-12 million inside a 12 months.

The corporate’s fast focus is to develop its presence in Europe from the present 5 shops to 32 by 2025. The corporate plans to finally develop into the Indian market, however hasn’t outlined a timeline for a similar.

Sudarshan says this section is poised for a robust development sooner or later and is predicted to succeed in $30 billion within the coming 5 years and round $7 billion in Europe itself, which TVS needs to take part in within the coming years.

This acquisition will additional develop TVS Motor’s presence in Europe, following the acquisition of Norton Bikes final 12 months.

Led by co-founders Okay Daniel Meyer and Marie So, EGO Motion is a Swiss know-how firm that gives a variety of mobility options by means of a portfolio of e-bikes, e-cargo bikes and e-scooters.

TVS Motor claims that the EGO Motion combines distinctive designs with revolutionary software program and {hardware} to ship a distinct buyer expertise. It has a ubiquitous community in Switzerland, Liechtenstein and Germany, with plans to develop throughout Europe, combining the perfect of strategically positioned shops with a seamless on-line expertise.


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“The 125cc section has grown at a CAGR of over 20 per cent within the bike class within the final 5 years. We’ll goal to carry TVS’s sharp place and thrilling merchandise on this section. That is the longer term development space and is a worthwhile section. Additionally, TVS Motor Firm’s joint managing director Sudarshan Venu instructed PTI.

R Dilip, President, TVS stated, “…we’re excited to introduce our new TVS Apache RTR 200 4V bike, which provides segment-first options and applied sciences.”



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