Nikon to create ‘entry-level’ digital camera with video-focused focus


To draw a youthful viewers, Nikon has revealed that it plans to launch entry-level digital camera fashions with a deal with video options, in addition to creating software program to simplify video manufacturing.

As proven within the Nikon Report 2021 and summarized by digital digital camera dataNikon will proceed to deal with mid- to high-end digital camera fashions for each professionals and hobbyists alike, whereas delivering on its promise to broaden the Z-mount lens lineup to 30 optics and culminating within the Z9, which can be launched by Nikon. Anticipated finish of 2021.

However after the fiscal yr ending March 2022, Nikon will broaden its technique to attempt to attraction to “youthful clients” via entry-level digital camera fashions which have decrease costs and video-focused options. Moreover, the corporate says it plans to supply software program that helps the creation of video.

Total, Nikon says that to return to profitability, it plans to vary the way it sees itself and works to supply merchandise and software program that focus solely on making digital camera {hardware}. As a substitute of fixing inventive issues.

We have centered on promoting {hardware} like cameras and lenses, however I feel what our clients really need is emotion, enjoyable or fixing issues that come up. We’ll broaden our horizons and broaden our enterprise area with out being sure by conventional enterprise kinds, resembling actively engaged on BTOB improvement utilizing video-related expertise. We’ll proceed to implement the measures proactively and obtain profitability in March 2022.

The kind of digital camera Nikon describes sounds just like two of Sony’s earlier notable cameras: the ZV-1 and ZV-E10. Each of these cameras weren’t fairly new to the function set, however as a substitute centered on providing new video-focused additions and comparatively low costs. Within the lead-up to the launch of the ZV-E10, Sony mentioned the sturdy gross sales of the ZV-1 made it a transparent resolution to proceed to iterate and transfer ahead on that tried-and-tested thought with the preliminary reconfigured point-and-shoot.

It is unclear whether or not Nikon envisions taking the identical route that Sony has with a view to accommodate current merchandise extra carefully with what “youthful clients” count on from a standalone digital camera or if it’s going to innovate. Nikon had a smaller, cheaper interchangeable lens digital camera lineup within the Nikon 1 sequence cameras, however the firm discontinued the system in 2018.

For its half, Canon has been comparatively quiet on low-priced video-focused digital camera methods, preferring as a substitute to deal with the mid- and high-ends. The newest addition to its lineup that might be seen as the same product was the EOS M50 Mark II introduced in October final yr. That launch was seen as a minor improve from the unique EOS M50, although it has followers. Ought to Nikon select to tackle Sony instantly on this market with its mainline Z-mount, it may beat Canon to that punch, regardless of its historical past that it by no means actually took video as severely because it did. Does nonetheless images.


picture credit score: Header picture through Nikon.



Supply hyperlink

Related Posts