Etihad Airways launches ‘Little VIP’ expertise for younger vacationers


The brand new ‘Little VIP’ marketing campaign goals to make touring with children as straightforward and fulfilling as potential. Iconic Warner Bros. characters shine within the children’ exercise packs supplied to passengers on Etihad’s long-haul flights.

Etihad Airways has partnered with Warner Bros. World Abu Dhabi Theme Park to launch a family-friendly onboard expertise.

The brand new ‘Little VIP’ marketing campaign goals to make touring with children as straightforward and fulfilling as potential. Iconic Warner Bros. characters shine within the children’ exercise packs supplied to passengers on Etihad’s long-haul flights.

Items are designed in three age classes. For infants as much as two years outdated, dad and mom can be given a delicate fleece blanket embellished with the faces of Tweety, Bugs Bunny, Daffy Duck and Sylvester. Younger passengers aged three to eight can be given a drawstring bag containing an exercise guide, crayons, reminiscence card recreation and passport holder. Lastly, these ages 9 to 13 will obtain a Scooby-Doo themed backpack containing a Museum of Mysteries board recreation.

On-the-ground initiatives at Abu Dhabi Worldwide Airport embrace a devoted household check-in house designed to cut back queues, whereas a small set of stairs on the check-in counters permit kids to course of the check-in course of. permits viewing.

“This yr, we’ll deliver product innovation to the forefront, and that is the primary of many thrilling developments,” stated visitor expertise Terry Daly, Govt Director of Model and Advertising, Etihad Airways. “We’re thrilled to launch this with a give attention to our ‘little VIPs’ and their households. We perceive and respect that touring with the little ones is just not at all times straightforward, nevertheless, as Warner Bros. This collaboration with Etihad Airways is designed to make the journey expertise thrilling for youths and straightforward for his or her dad and mom. With the assistance of Scooby-Doo and Looney Tunes, we promise that even the smallest of vacationers with Etihad Airways May also love each minute of your journey.”

With eating gear in vibrant colours themed Warner Bros. World Abu Dhabi, younger vacationers can be given their meals first for comfort. The menu has been enhanced primarily based on session and suggestions from household travellers.

In the meantime, Etihad’s inflight leisure contains motion pictures and TV reveals from family-friendly Warner Bros., together with House Jam, Scooby-Doo, Tom and Jerry, Looney Tunes, Bugs Bunny and The Flintstones.

“We’re delighted to affix fingers with Etihad Airways to supply a singular and enjoyable expertise for youngsters and their dad and mom,” stated Don Strickler, Common Supervisor, Warner Bros. World Abu Dhabi. “Whether or not touring on a flight or visiting our extremely immersive land, Warner Bros. World Abu Dhabi offers the final word themed tour for company of all ages. We imagine the introduction of everybody’s beloved anime characters will present extra leisure for households to get pleasure from unforgettable moments on the go. We sit up for broadening the horizons of our partnership with the nationwide airline of the United Arab Emirates and sit up for constantly increasing our choices with every new addition.



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